Social Media Optimization (SMO) relies on using any and all types of various social media channels and networks to help establish awareness, keep audiences updated and educated regarding product offerings and news, as well as to facilitate friendly relationships with current customers.
Search engine optimization (SEO) and search media marketing (SMM) are great techniques for generating more website traffic as well as keeping audience connected with your brand. Search media marketing aims to optimize websites for specific terms, like "what to see in Delhi" or "Best food in delhi" through around 1,000 engines that include Google, Bing, Yahoo and Yandex. With social media, SMO - social media optimization - aims to help you reach people where they are online by promoting a Facebook page or Twitter account and connecting individual users of the site like Instagram accounts so they can share content through reposting, liking and commenting on other users' content online.